Sudler & Hennessey Announces Promotions and New Hires


New York, July 23, 2013–– & , a leading global healthcare  communication agency, is pleased to announce key and new in the  New York office.  

 David Cherry has been promoted to the new role of Chief Digital Officer in the US. Since  2009, David has built the Technology team at Sudler into a world-class competitive  advantage for the agency.  His team has delivered a wide range of digital tactics across  the client base, including over 80 iPad and Tablet PC-based digital details, mobile apps,  fully optimized websites, PRM programs, touchscreen kiosks, and a variety of banner  and search media campaigns. In between projects, he has led internal and external  training on subjects as diverse as SEO, e-mail creative, gamification, and optimizing the  digital development process.  

 David has almost 20 years of experience delivering digital marketing communications. In  1994, he cofounded Blender CD-ROM magazine, the first digital, pop-culture, multimedia  publication. In 1996, he formed Dennis Interactive, one of the first digital marketing  agencies; and just prior to joining Sudler, David was VP, Marketing Technology, at  Wunderman, where he led the e-mail marketing practice, conceiving and delivering  social media campaigns.  

 Joe Gattuso has joined the agency in the role of EVP, Director of Strategic Planning.  Prior to joining Sudler, Joe was EVP, Chief Strategic Officer, at Ogilvy Commonhealth.  He was also the Creator and President of OCHWW Behavioral Insights Research  Consultancy, where he introduced the multiple disciplines into the OCHWW strategic  approach, including sociolinguistics, behavioral economics (medical decision making),  computational linguistics (IBM Watson technology), and narrative medicine. Joe has  published over 30 studies in peer-reviewed medical journals, inspiring numerous  proprietary approaches to consulting and branding methodologies.  

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