Cadient Group Announces New Release of its Insights and Analytics Platform Reveal

mia.burns

Philadelphia-based integrated marketing agency introduces its next generation
socialized and
to accelerate collaborative decision making

KING OF PRUSSIA, Pa.—June 10, 2013— , a leading interactive digital marketing agency, recently launched the next generation of its cutting-edge insights and analytics solution, REVEALSM. is a proprietary SaaS business intelligence (BI) solution, engineered to simplify the data analysis and interpretation process for key decision makers in a company. Unlike other insights and analytics tools, not only allows businesses to gather brand and competitive multichannel data—including, social, web, advertising, mobile and search—but more importantly, the platform enables users to democratize and socialize key findings within an organization.

“Most analytics platforms require specialized skills to interact with and make meaningful use of metrics and data,” says Bryan Hill, Chief Technology Officer for Cadient Group. “This dynamic creates the potential to produce insights in a vacuum—conceivably leading to ill-informed decisions and actions. This latest builds on our user-friendly interface with enhanced social-sharing aspects and further extends accessibility to the enterprise beyond the data scientists while driving organizational interpretation of data. This shared analysis approach is the key to maximizing the value of big data.”

Key enhancements in the latest release of REVEAL include:
•Insight authoring now includes an “attachment” feature that provides supporting details with an observation.
•The new resource library offers a searchable, central repository for teams to share saved reports, insight attachments, or documents of any kind.
•Quickly recognize new insights are available with visual cues on data visualizations that have recent observations posted.

Key benefits that brands experience from using…Read more

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